The creative directors carefully reinterpret traditional symbols while honoring their country's heritage and inspiring a new perspective. Known to use high-quality fabrics and materials, ethically conscious, and aim to make pieces that last. The brand focuses on minimalism, using a unique, sculptural approach to volume and purposeful silhouettes that defy conventional functionality. Pieces look contemporary while holding deeper significance to their roots and reflecting a unique sense of cultural identity evident in everyday life. The intense use of the color white throughout many pieces reflects the whitewashed streets and facades of Moldova. When walking the streets, one will certainly be left with a white layer of paint dust, which is why many locals often wear white. The brand only wants to work with spaces that truly believe in its values and creative vision, yet it is looking to expand internationally.